Launching a New Product A variant of Red Bull Waking a new market Essay

Launching a New Product A variant of Red Bull Waking a new market - Essay Example true time lines for launchPre-launch activities Month 0 - 3 Product completion By Month 3 at latestLaunch planning Month 4 - 6Launch Month 7 -10Some quantify a company actively markets the right harvest-feast or answer to the right batch in the right media. But the selling effort flops - all because of poor timing. To shrink the most gasoline mileage from the marketing efforts, you must be keenly aware of the right and wrong times to get the intelligence service out. To gain a bit of insight, consider the followingTo launch a product on a limited budget, the best bet is to market when the competitors have eased up so that the product skunk gain the largest share of target audience upkeep with the smallest investment. That may mean marketing during what are typically slow months in your industry. But because this is when one can attract the most attention the fastest, its worth it.The product s hould be launched around Christmas when the lot have the time to go shopping and enamor television along with family. This way the product would get maximum attention. Word of mouth would also shape for it as the people who have seen the prelaunch activities might discuss with friends and relatives over dinner. Also this is the time when health and family upbeat are highest on the consumers agenda .Estimated Budget Budget For Energy DrinkPrice per Unit85pVariable Cost10p piggy Contribution( PPU-VC)75pSales Volume(Estimated Units)10,00,000Sales Revenue85,000,000Gross Contribution Margin(GC*SV)75,000,000Over Heads20,000,000Net Contribution(GCM-OH)55,000,000Advertising and Promotions10,000,000Sales ram down and Distribution8,000,000Net Operating Profit(NC- Adv-Sales force distribution)37,000,000After the product concept is...Plan to distribute the releases two to trey weeks before the products launch day.Sometimes a company actively markets the right product or service to the rig ht people in the right media. But the marketing effort flops - all because of poor timing. To get the most mileage from the marketing efforts, you must be keenly aware of the right and wrong times to get the word out. To gain a bit of insight, consider the followingTo launch a product on a limited budget, the best bet is to market when the competitors have eased up so that the product can gain the largest share of target audience attention with the smallest investment. That may mean marketing during what are typically slow months in your industry. But because this is when one can attract the most attention the fastest, its worth it.The product should be launched around Christmas when the people have the time to go shopping and watch television along with family. This way the product would get maximum attention. Word of mouth would also work for it as the people who have seen the prelaunch activities might discuss with friends and relatives over dinner. Also this is the time when hea lth and family welfare are highest on the consumers agenda .After the product concept is prepared , in order to value business proposal attractiveness , one needs to prepare sales