Sound and Images, the Culture and the Role of Media

collect to the fast evolution of the technology in the society, there has been an increasing integration of sound and range of a functions in the media that heap ar exposed to. The film industry started only with moving work outs. Later on, as technology occured, it became realistic for sound to be integrated to it, making the experience of watching these movies more pleasur open.Naturally, the integration of sound and images in like manner helps create a greater level of the believability of the movies that people watch. This means that people are able now to suspend their disbelief more easily and immerse themselves into the movies that they are watching. The message that images carry in this regard become more pronounced since they are able to manipulate sound as well. accustomed the joining of these disjointed features of film that may be generated in varied times and in different locations, such an interaction of sound, space, and image reinforce the postmodernism ethos already affecting media, culture and the awareness of people slightly the world (Darley, 2000). The recent innovations in sound and image integration also give power to the optical digital culture organism propagated among young people nowadays. A lot of media platform use this integration such as music videos, film, video games, and other platforms.With the changes in digital visual culture, there has been a change in the fashion that story, representation, and meaning are being presented to the audience. This is remarkably different from the way that conventional visual culture enhances the experience of audience (Darley, 2000). Audiences now are more critical of style, sensation and image performance.According to Frith, Goodwin, and Grossberg (1993), studying sound and image would require the serious student of mass communication to calculate into the nature of music television and the way it shapes perceptions among people young and old. Music videos, particularly, are mak ing it doable for young people to redefine their styles and their views. Such approach would of course take a look at particular aspects of the development of young peoples personalities and views. In this kind of analysis, psychology and sociology come into the stem turn to analyze the impact of sound and image integration into the lives of those who adhere to this form of media.Modern video, with its integration of music and sound is now emerging as an important platform of mass media being analyzed by mass communication practitioners and theorists in the world today. The role of sound and image in this area of media end product cannot be discounted. As such, these two platforms become carriers of meaning, which can be more easily understood by viewers and audiences alike (Cubitt, 1993).With sound and image, the practice of the imagination to recreate a place or a scene in the mind is no longer needed. In fact, since the setting, the actions in question, and the dialogues of th e characters are played taboo as clearly as possible, flyspeck is left in the imagination as to how it could have occurred otherwise. With books in the form of novel and short stories, the viewers participate in the creation of virtual worlds in their minds. The way that the protagonist looks and how he speaks are all objects of imagination which he has to recreate based on the schoolbook that he reads. With image and sound, however, this is done away with. He just have to keep his eyes total open and ears listening and he will understand what is being played out in the movies or shows that he is watching and enjoying.The emergence of video where sound and image interaction is already a assumption also has an important impact on how people make sense of themselves as members of the society and as individuals trying to make sense of their world. Through the movies and shows that they watch, new variables and ways of looking at things are being brought to the fore. Where will thes e mediations lead them? Do these mediations lead to a better understanding of their lives and their world? Or do they introduce new practices and views that undermine the prevalent understanding regarding their world and their environment (Cubitt, 1993).Through these videos also, there are cultural practices that are evolving. Such practices help artists and their audience find expressions for their passions and the way in which sound and image interact in creating cultural items. These movies and shows then carry cultural weight with them, which can fill the crotchet of students of mass communication for years to come.ConclusionPeople never imagined that image and sound can assume the heights that they have already achieved so far. There are still advancements along the way. Whatever forms of progress this will take, for sure, videography, and the way that sound, image, and motion interact with each other will challenge traditional perspectives in trying to understand mass media and the impact that it exerts on the development of the culture of society. These changes may be little but they are all significant.ReferenceCampbell, R., Martin, C. R., & Fabos, B. (Media and Culture An Introduction to Mass Communication. Bedford St. Martins Press.Cubitt, S. (1993). Videography Video Media as Art and Culture. new(a) York St. Martins Press.Darley, A. (2000). Visual Digital Culture Surface Play and Spectacle in New Media Genres. London Routledge.Frith, S., Goodwin, A. & Grossberg, L. (1993). Sound and Vision The Music Video Reader. London Routledge.